PRIVACY POLICY

PRIVACY POLICY

Yum Brand Corp Privacy Policy
 Last update: November 23, 2025 (Updated to reflect data-sharing and data-sale disclosures)

We at Yum Brand Corp (“Yumkies,” “we,” “us,” or “our”) understand that privacy is very important to you. This Privacy Policy describes what kinds of personal information we may obtain through our website located at yumkies.com and through any other interactions you have with us (collectively, the “Services”). It also explains how we may use and disclose your information, the steps we take to keep it secure, your choices regarding our use of your information, and how you can contact us about our privacy practices.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy and agree to be bound by it. If you do not agree to all of the terms of this Privacy Policy, you may not use the Services.

 

 

1. INFORMATION WE COLLECT

In the course of operating the Services, we may collect or receive the following types of information, which may include personal information.

a) Contact Information

When you purchase our products, contact us, or join our email list, you may be required to provide personal information such as your name, address, phone number, and email address (“Contact Information”). We do not collect Contact Information unless you provide it voluntarily.

b) Billing Information

If you purchase products through the Services, you will provide our third-party payment vendors (such as Shopify) with certain billing information, which may include your credit or debit card number, expiration date, bank account information, billing address, activation codes, and similar information (“Billing Information”). You authorize our payment vendors to collect, process, and store your Billing Information in accordance with their own privacy policies.

c) Other Information

We may also collect additional information relating to your use of the Services (“Other Information”), including:

Information you provide voluntarily

Any additional information you choose to provide when interacting with us.

Information from online activity

Information automatically collected when you use the Services, including:

  • Device information

  • IP address

  • Browser type and language

  • Referring/exit pages

  • Date and time of visits

  • Time spent on specific pages

  • Pages or features accessed

  • Similar usage data

Cookies and similar technology

We use cookies, pixels, web server logs, web beacons, and similar tools to personalize your experience, maintain sessions, and improve the Services. You can manage cookie preferences through your browser settings.

Social media information

We may collect personal information from interactions with our pages on platforms such as Facebook, Instagram, TikTok, and X (Twitter).

Analytics information

We use third-party analytics services (such as Google Analytics) to evaluate and understand how users interact with the Services.

 

 

2. HOW WE USE YOUR INFORMATION

We use your personal information to operate our business and provide the Services, including:

Service Delivery and Support

  • Providing, maintaining, and improving the Services

  • Processing orders and delivering products

  • Communicating with you

  • Providing customer support

Analytics and Improvement

  • Understanding usage patterns and trends

  • Measuring effectiveness of the Services

  • Improving design, functionality, and offerings

Marketing and Communications

  • Sending promotional or marketing communications

  • Notifying you about products, offers, or updates

  • Conducting advertising and audience targeting
     Where required, we obtain your opt-in consent before sending electronic marketing communications.

 

 

3. HOW WE SHARE YOUR INFORMATION

We may share, transfer, license, or disclose Contact Information, Billing Information, and/or Other Information in the following situations:

To provide our Services

We share information with our third-party payment vendors, service providers, shipping partners, and anyone involved in processing orders or fulfilling customer requests.

To assist in running our business

We may share information with companies or individuals performing services on our behalf, including marketing, analytics, email distribution, customer service, order fulfillment, and hosting services.

To analyze and understand customer activity

We may share aggregated or de-identified data with affiliates, agents, and business partners.

Sale or Licensing of Personal Information

We may sell, rent, or license certain categories of personal information - including Contact Information such as your name and email address - to third parties for marketing or commercial purposes. Where required by law, we will obtain your express opt-in consent before doing so.
 You may opt out at any time by emailing support@yumkies.com with the subject line “Do Not Sell My Personal Information.”

Categories of Personal Information Sold or Licensed

If we sell or license personal information, the categories may include:

  • Contact Information (e.g., name, email address)

  • Demographic information

  • Online activity and analytics data

Business Transfers

We may disclose your information as part of any corporate transaction, including a merger, sale of assets, financing, reorganization, dissolution, or acquisition.

Legal Requirements

We may disclose your information when required by law, regulation, subpoena, court order, or governmental request, or when we believe in good faith that disclosure is necessary.

We take reasonable steps to require any third party receiving your personal information to use it only for permitted purposes and to protect it in accordance with this Privacy Policy.

 

 

4. HOW WE PROTECT YOUR INFORMATION

We use commercially reasonable security measures to protect Contact Information, Billing Information, and Other Information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. However, no system is completely secure, and we cannot guarantee that your information will never be accessed, used, or disclosed in a manner inconsistent with this Privacy Policy.

 

 

5. CHILDREN’S INFORMATION

We do not knowingly collect personal information from children under 13. If you believe a child has provided us with information, please contact us so we can delete it.

 

 

6. EXTERNAL WEBSITES AND PAYMENT SERVICE PROVIDERS

The Services may contain links to third-party websites. We have no control over and are not responsible for their content or privacy practices. You should review the privacy policies of any third-party websites you visit.

 

 

7. ACCESSING AND MODIFYING INFORMATION AND COMMUNICATION PREFERENCES

You may manage marketing email preferences by clicking “unsubscribe” at the bottom of any Yumkies marketing email. Transactional emails related to purchases cannot be unsubscribed from. We will process requests in a reasonable time but cannot guarantee full removal from all systems immediately.

 

 

8. DO NOT TRACK

We do not currently recognize or respond to “Do Not Track” browser settings or signals.

 

 

9. NOTICE TO CALIFORNIA RESIDENTS

California residents may request information regarding our disclosure of personal information to third parties for direct marketing purposes. Requests may be made by contacting us using the information provided below.

 

 

10. NOTICE TO NEVADA RESIDENTS

Nevada residents may opt out of the sale of certain personal information to third parties by contacting us at the email address provided in the “How to Contact Us” section.

 

 

11. RIGHTS REGARDING THE SALE OF PERSONAL INFORMATION

Some state laws, including the California Consumer Privacy Act (CCPA/CPRA), give you the right to opt out of the sale or sharing of your personal information. You may submit a request by emailing support@yumkies.com with the subject line “Do Not Sell My Personal Information.”

We will honor your request as required by applicable law.

 

 

12. IMPORTANT NOTICE TO NON-U.S. RESIDENTS

Our Services are based in the United States. If you are located outside the United States, you understand and agree that your personal information will be transferred to, processed, and stored in the United States, which may have different data protection laws than your home country.

 

 

13. UPDATES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Changes will be posted on this page, and the “Last update” date at the top will reflect when it was modified.

 

 

14. HOW TO CONTACT US

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

support@yumkies.com
 Subject line: “Privacy Policy”